My coworker and I were having a discussion this morning on when Twitter will go corporate in some way – that is, when are they going to sell and then to whom? When are they going to really concentrate on marketing beyond the average user, and capitalize on the fact that every single firm is now using Twitter as a marketing tool.

Coincidentally, my wargammer buddy just sent me this article: Twitter confirms paid pro accounts coming

This means that Twitter will be charging companies now that want to look trusted and authenticated, though exactly what they are charging for yet is still unclear. Considering the openess of their current model though, it’d be interesting to monitor just what additional features they plan to offer to their “pro” customers.

Twitter already has an “exec-twitter” for the executives of large companies to tweet about their daily lives. So far though, it looks like alot of users there are using to provide a bit more insightful comments than your average joe like me, including links to business articles, etc… The balance though is to not expose too much of your daily job though, right? (Just like what I talked about in my previous gab.)

I see alot of companies these days, or even product managers of various web 2.0 companies, as well as experts, market themselves. The fun part of it though is that you can pin a face and a personality to what might have been a faceless corporation before. If Twitter is going to give out pro accounts to companies, how does that work with those that are using their personal accounts to twitter for work?

Twitter’s got alot of thinking to do.