Iteratively redesigning with the user in mind (in progress)
Beginning in 2016, we embarked on a journey to redesign our .com property in order to improve usability and to prepare for a richer online services offering.
We conducted a series of workshops to drive design, working closely with developers to redesign over multiple releases.
Visit icbc.com after Nov. 30 to see the final product.
For more information on this project, please read the full story (password required).