icbc.com Redesign

Iteratively redesigning with the user in mind (in progress)

The Challenge

Beginning in 2016, we embarked on a journey to redesign our .com property in order to improve usability and to prepare for a richer online services offering.

The approach

We conducted a series of workshops to drive design, working closely with developers to redesign over multiple releases.

The result

Visit icbc.com after Nov. 30 to see the final product.

For more information on this project, please read the full story (password required).